Feminine Capital

Unlocking the Power of Women Entrepreneurs
 

BARBARA ORSER &
CATHERINE ELLIOTT

 

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Feminine capital refers to a unique set of assets – skills, experience, values and personal characteristics – that you can mobilize through venture creation.

 

Just as financial assets can be leveraged to accomplish business goals, so too can feminine capital be leveraged for entrepreneurial success.

 

A common ambition of many women is the desire to empower others. Entrepreneurship is seen as a mechanism to create economic self-sufficiency and equity-based outcomes.

 

We also learned that many women:

  • prioritize building relationship

  • see business transactions as a means to collaborate rather than compete

  • want to make a contrition to others–and for many, for women and girls

  • see themselves as change agentscare deeply about work/life balance

  • defining success in many and diverse ways ased outcomes.
     

We also learned that many women:

 

  • prioritize building relationship

  • see business transactions as a means to collaborate rather than compete

  • want to make a contrition to others

  • see themselves as change agents

  • care deeply about work/life balance

  • definine success in many and diverse ways .

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