FEMININE CAPITAL
Unlocking the Power of Women Entrepreneurs

Feminine Capital
Unlocking the Power of Women Entrepreneurs
BARBARA ORSER &
CATHERINE ELLIOTT
Feminine capital refers to a unique set of assets – skills, experience, values and personal characteristics – that you can mobilize through venture creation.
Just as financial assets can be leveraged to accomplish business goals, so too can feminine capital be leveraged for entrepreneurial success.
A common ambition of many women is the desire to empower others. Entrepreneurship is seen as a mechanism to create economic self-sufficiency and equity-based outcomes.
We also learned that many women:
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prioritize building relationship
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see business transactions as a means to collaborate rather than compete
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want to make a contrition to others–and for many, for women and girls
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see themselves as change agentscare deeply about work/life balance
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defining success in many and diverse ways ased outcomes.
We also learned that many women:
-
prioritize building relationship
-
see business transactions as a means to collaborate rather than compete
-
want to make a contrition to others
-
see themselves as change agents
-
care deeply about work/life balance
-
definine success in many and diverse ways .