[EXCERPT] from article by Leigh Eichler.
“To date, much of the media has focused on the large corporates in the discussion around equity, with a spotlight on women on boards. This limits impact, given very few women sit on corporate boards,” observed Barbara Orser, a professor at the University of Ottawa’s Telfer School of Management and co-author of Feminine Capital: Unlocking the Power of Women Entrepreneurs.
“What I see is that, the conversation is extending well beyond corporates, and to the small- and medium-sized companies. There is an opportunity to embed gender equity in corporate procurement as well, ” she added.
Ms. Orser sees an increasing number of female customer, suppliers and investors who want to see concrete commitments by businesses to improve gender equity because it will dictate where they spend their money and in which companies they invest. As part of this trend, she says that a number of global corporations, including Wal-Mart and Pfizer, have made public commitments to increase procurement from female-owned businesses. Unfortunately, she says Canadian corporations have been slow to catch up with their American counterparts.e Items.