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Feminine Capital
Unlocking the Power of Women Entrepreneurs



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December 04, 2015

Women should be equally represented in management roles, too. - The Globe and Mail

[EXCERPT] from article by Leigh Eichler.


 “To date, much of the media has focused on the large corporates in the discussion around equity, with a spotlight on women on boards. This limits impact, given very few women sit on corporate boards,” observed Barbara Orser, a professor at the University of Ottawa’s Telfer School of Management and co-author of Feminine Capital: Unlocking the Power of Women Entrepreneurs.


“What I see is that, the conversation is extending well beyond corporates, and to the small- and medium-sized companies. There is an opportunity to embed gender equity in corporate procurement as well, ” she added.


Ms. Orser sees an increasing number of female customer, suppliers and investors who want to see concrete commitments by businesses to improve gender equity because it will dictate where they spend their money and in which companies they invest. As part of this trend, she says that a number of global corporations, including Wal-Mart and Pfizer, have made public commitments to increase procurement from female-owned businesses. Unfortunately, she says Canadian corporations have been slow to catch up with their American counterparts.e Items.

November 27, 2015

The Power of "Feminine Capital" The Gazette - University of Ottawa

Drawing on over four decades of research, Drs. Barbara Orser and Catherine Elliott’s new book, Feminine Capital: Unlocking the Power of Women Entrepreneurs (Stanford University Press, 2015), offers insights into the ways that gender can influence entrepreneurial decision-making. To kick off Global Entrepreneurship Week here on campus, the Telfer School of Management and uOttawa E-Hub recently hosted a launch for the book.age Items.

November 26, 2015

Trinidad & Tobago News Day -- Feminine Capital Strengthens Female Entrepreneurship

The Teaching and Learning Complex, University of the West Indies (UWI) host discussion about “Using Strategic Alliances to Strengthen Female Entrepreneurship.” The event was hosted as a collaborative effort by Powerful Ladies of Trinidad and Tobago (PLOTT ) and The Institute for Gender and Development Studies, UWI. Feminine Capital was used as the learning resource. Learn more....

October 10, 2015

Too few female CEOs? Universities must step in - The Globe and Mail

by Barbara Orser


In the face of mounting evidence about gender influences in intent and enterprise performance, entrepreneurship curriculum remains essentially gender-blind. This is at a time when there has never been such a high proportion of females among Canadian postsecondary students. Yet, captains of industry comprise a roster of male role models: high-tech billionaires such as Bill Gates, Mark Zuckerberg, Terry Matthews, Jim Balsillie and Mike Lazaridis. Few students follow the accomplishments of Oprah Winfrey, Amber Chand (Baby Einstein), and Heather Reisman.'

March 18, 2015

Why Sales of Women's Sportswear are Gathering Pace

Catherine Elliott interviewed for BBC World News article.

March 10, 2015

"Canada a global pace-setter in female entrepreneurship, but barriers still persist"

Financial Post writer Barbara Balfour interviews Catherine Elliott about Feminine Capital and gender barriers to enterprise growth.


March 05, 2015

The business of furthering gender eqality - The Gazette - University of Ottawa

Women own nearly half of the small- and medium-sized enterprises (SMEs) in Canada but continue to be under-represented in senior positions in the private sector.


As International Women’s Day, celebrated on March 8, draws near, one of uOttawa’s leading researchers on women entrepreneurs says there is some cause for celebration when it comes to women in the business world. However, she feels that Canada still has some ways to go before achieving gender equality.


Catherine Elliott, assistant professor at the Telfer School of Management, says the proportion of women who own SMEs has remained constant at around 47% for the past decade. Between 2001 and 2011, the number of women who became self-employed grew by 23%, compared to a 14% increase among men. Elliot says that these statistics point to both good and bad news for women: the numbers indicate that plenty of women are able to start up new ventures, but that there are limitations on how big such businesses can grow.

March 05, 2015

Professor Orser and Elliott Launch Book

Professors Orser and Elliott Launch Book about the Power of Women Entrepreneurs - Telfer School of Management


Published by Stanford University Press, Telfer faculty members Barbara Orser and Catherine Elliott have teamed up to write a book about the power of women’s enterprise, Feminine Capital. Unlocking the Power of Women Entrepreneurs.

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